Square AI is a much bigger deal than most think. It will stop churn dead in its tracks, attract larger merchants, increase merchant sales, and create a lot of buzz. However, it's huge because of how quickly it improves. Traditional products take years to build and ship but AI can be created and improved super fast. It looks like Square AI is a COO assistant now to get back valuable information. Soon, it will give a recommendation and be able to perform all the actions. E.g. create an employee roster for this week based on past rosters and employee feedback/requests. I updated the AI attribute for $XYZ earlier this month in my investment model (due to internal productivity). I will be updating it again tomorrow (due to Square AI, the potential for Cash App AI, and selling goose to 3rd parties). In April it was set at 1, after the Q1 shareholders letter I set it to 1.05, and tomorrow it goes to 1.1. A move from 1 to 1.1 increases my Block valuation by 10%.