Almost, the trading volume of aster surged in the early stages, but the open interest (oi) did not keep up. Now, aster's oi data has reached 1.3 billion USD, surpassing edgex and lighter, only second to hyperlqiuid. The price increase method is too powerful! 🤣 Moreover, this method ultimately proves useful at the product level, which is the liquidity advantage. The liquidity advantage is the biggest moat for perp. Aster's "emotional liquidity" is also liquidity, so let's see how it goes.
To understand Aster's strategy, one should realize that it is neither WeChat to Tencent nor Android to Google. @cz_binance's approach makes me feel that Aster is like Luckin. By "constantly emphasizing, continuous exposure, and price increases" to shape user perception, making "PERP = ASTER" occupy the public's mind. Too many users have not experienced Hyperliquid, and even do not understand Perp DEX, but now they all know @Aster_DEX, and the token name is not simply optimized; it is just constantly emphasizing these five letters. Luckin also used this approach, through large-scale advertising + celebrity KOL endorsements + 9.9 yuan per cup subsidies, successfully turning a country that originally had no coffee drinking habits into one where coffee became a daily beverage for young people, implanting the perception of "coffee = Luckin." Avoiding Starbucks' office space model, focusing on small takeout shops and delivery, covering high-traffic areas like office buildings. @Aster_DEX is similar; this is CZ's stroke of genius: Binance Wallet has been looking for rigid application scenarios, and now Aster is the entrance to this alpha office building. Many people criticize Aster's product experience, but brother, that doesn't matter. In the early days, Luckin also didn't taste good, "too sweet, like milk tea," but this can gradually evolve and iterate quickly. As long as users are attracted, Aster will definitely optimize the experience through data feedback, refining its own hit product "Fresh Coconut Latte." Hyperliquid is very much like Starbucks, with refined products but slow expansion and high prices. Aster is leveraging CZ's influence + CEX + Web3 wallet in a combination attack, possessing advantages in traffic and funding, representing asymmetric competition, making it difficult for competitors to respond with the same speed and resources. Luckin subsidized for 3 years, growing its market share from 0 to 40%, which is an unchanging truth: price is the most attractive: 9.9 yuan per cup is delicious, and a project that pumps is impressive! From @cz_binance's expression frequency, one can see his determination for Aster; this man who invests his heart and soul into the industry will definitely achieve results, just like @BNBCHAIN at the beginning of the year. Under this operation, ASTER can also transform short-term heat into long-term market position.
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