Abstract is struggling and it's impacting the sentiment of the entire Igloo ecosystem. I'm seeing Pudgy community members who once were mega bulls on Abstract distancing themselves saying, "that's a different business it has nothing to do with us." Here's how I'd solve it: - Get honest feedback and implement fast changes. The XP update was long overdue - people have been lamenting about the tiers for months. Streamers want followers to get "go live" notifications. People miss flash badges. I could go on...but the point is, don't be insular, seek opportunity. - Execute real campaigns. Gaming competitions, streaming happy hours with extra tips (and the team tipping tippers), have seasonal drops/campaigns coinciding retail holidays, issue merch, etc. I could go on for days with this stuff...it's what I did in Web2 for Fortune 500 companies. - Rally the community. Pudgy Penguins has one of strongest, most loyal communities in the world...not just Web3. Find ways to get them engaged on Abstract, because right now the community is fractured when it comes to Abstract. - Support Builders Give grants, do marketing campaigns, juice reward pots, help them get on popular Web3 shows, do PR for them in various media outlets, give users extra XP boosts...there are so many ways to help people building on your chain. - Communicate. Hit the timeline, spaces, streams, and anyone who will listen to communicate on all of the above. Deputize the team to tell anyone who will listen about every campaign, every change, and every way you support builders. Transparency and building in public is part of the magic of what made Pudgy Penguins so awesome. This isn't FUD, I'm a genuine fan of the team. Michael Lee is incredibly impressive, and Abstract is one of the companies I once felt strongly enough about to want to work for. The mission is great, the portal is awesome, and streaming is a fantastic distribution tool. I want to see Abstract succeed. Rooting for you @LucaNetz, @CashBowie, & @AbstractChain.