The 7-step YGG Play publisher playbook:
1. Leverage the largest crypto IP (Pudgy Penguins) to launch your first game
2. Closely partner with communities (Pudgy Asia) to bolster the game launch
3. Focus on strengths: core loop, GTM, and monetization
4. Be chain-agnostic and choose a chain that has users, potential, and incentives for your app to grow
5. Expand through games that fit the framing of "casual degen"
6. Create cross-IP partnerships to cross-polinate users + revenue + mindshare
7. Have the YGG token tie into everything as the flywheel (?)
Gabby on the Alpha for YGG Play:
"I hope you're holding on to the YGG tokens that you received while playing LOL Land, because you're going to need them"
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