We do a little innovatin’ 🤌
Mint allocation distributions always seemed kind of flawed between hoarding tons of random wallets through one-sided giveaways or highly biased alternatives.
Then we had some good concepts around wallet curation which were a great step forward but still inefficient in capturing a lot of participants who can be die-hard collectors but at a scale that doesn’t scream as loud as a whale’s wallet.
Now we have so much tech and innovative concepts that leverage infometrics for distribution so why not apply some of those for NFTs too?
There’s a person behind the wallet and that’s who we want to tap into.
Activity, profile, presence in the space, historical support, alignment with NFTs and collecting, all of that can be extracted from social activity.
So we did just that - and made allocations dynamic, personalized and proportional to some of those metrics.
It’s a first of its kind experiment and we’ll see how it goes but I can see a lot of NFT projects moving in similar directions in the near future.
InfoFi proliferation continues.
We've seen with Initial Attention Offerings how this can be done for fungible coins and TGEs.
But I'm pretty sure it will be used in other sectors as well.
KAZE is currently doing this with their NFT WL process.
The number of NFTs one can mint is determined by various InfoFi variables that indicate connections to the project, for example engagement with the project on X, posts, loyalty, wallet activity etc.
Community curation has always been a big concern for NFT projects, in the past it's been done with applications (y00ts, we've also seen it with AVAX memecoins like $BLUB).
But this is flawed by definition, subject to corruption/favoritism, and hardly scalable.
InfoFi can improve the process here by making it more metric and data-driven.
Excited to see how the friends at @KazeCreations do this and if we see an impact on post-mint activity and the long-term holder landscape.
If we do, then I think this model will catch on.
Projects: Want long-term aligned holders.
CT: Wants WLs and access to projects.

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