Crypto Twitter has a lot of drama. What I'm focused on is highlighting teams that are heads-down, building, trying to carry our industry forward. What I just said perfectly describes @josietyleung and the @milky_way_zone team, which just had their TGE. Summary MilkyWay is a Cosmos-based layer-1 blockchain offering liquid staking and restaking, allowing users to stake tokens like TIA and receive liquid tokens (e.g., milkTIA) for use in DeFi while providing security for various blockchain services. It simplifies economic security for developers and maximizes user yields through flexible, modular staking solutions. In this conversation, Josie Leung from MilkyWay shares her journey from traditional Web2 roles to the crypto space, discussing her experiences at LinkedIn and crypto dot com. She emphasizes the importance of understanding both technical and business aspects in product development. The discussion also explores the potential of LinkedIn as a marketing channel for crypto, the unique features of MilkyWay, and the collaborative nature of the modular ecosystem. In this conversation, Josie discusses the innovative approaches of MilkyWay in the blockchain space, focusing on collaborative security, user-centric product development, and the importance of community. She highlights the significance of the modular ecosystem and shares insights on the long-term vision of integrating blockchain technology into real-world applications. The discussion also touches on the brand's fun and engaging identity, as well as the implications of autonomous agents in the future of blockchain interactions. Takeaways — Josie Leung celebrates Lunar New Year and reflects on her background. — Transitioning from Web2 to crypto was driven by a desire to build. — Experience at LinkedIn provided valuable insights into product development. — Understanding both tech and business is crucial for founders. — LinkedIn can be an effective marketing channel for crypto projects. — MilkyWay focuses on providing security in the crypto space. — User experience is key to engaging with crypto users. — The importance of educating users about risks in staking. — Collaboration in the modular ecosystem fosters growth and support. — MilkyWay aims to connect users with projects they support. — Collaborative security allows projects to focus on building their products. — User feedback is crucial for product development in the blockchain space. — The modular ecosystem offers unique opportunities for innovation. — Building during a bear market can lead to unexpected success. — Community engagement is essential for long-term growth. — A fun brand identity can enhance user experience and engagement. — The importance of flexibility in product features to meet market demands. — Interoperability is key for the future of blockchain applications. — Education is necessary to broaden the understanding of blockchain use cases. — Genuine community participation fosters loyalty and trust. People and Projects Mentioned Linkedin, @LinkedIn CZ, @cz_binance Celestia, @CelestiaOrg Eigenlayer, @eigenlayer EtherFi, @ether_fi Renzo, @renzoprotocol Figment, @Figment_io Tendermint, @Tendermint_Core Crypto Com, @cryptocom Binance, @binance Polychain, @polychain Nick White, @nickwh8te FTX, @FTX_Official Oasis, @OasisProtocol Symbiotic, @symbioticfi Babylon, @babylonlabs_io Chapters (00:00) Introduction and Background (03:06) Transitioning to Crypto and Key Learnings (06:06) Exploring Marketing Channels: LinkedIn vs. Twitter (10:08) Understanding MilkyWay: Explaining to Non-Tech Audiences (13:54) MilkyWay for Web3 Natives: Insights and Comparisons (18:03) User Experience and Pain Points in the Ecosystem (23:58) Building in the Modular Ecosystem: Collaboration and Growth (25:32) Collaborative Security in Blockchain Projects (28:13) User-Centric Product Development (29:59) Betting on the Modular Ecosystem (35:49) Long-Term Vision Beyond Web3 (40:01) Building a Fun and Engaging Brand (43:54) Navigating the Future with Autonomous Agents