E149: the Trezor CEO Episode @matej_zak is the CEO of @Trezor , the most trusted and oldest cryptocurrency hardware wallets company and inventor of BIP39, the now-universal standard for using a human-readable "seed phrase" to back up and recover a cryptocurrency wallet. Timestamps: 0:00 Introduction 1:58 Switzerland Activity 7:32 Where Matej Is From 8:00 Who Are You 9:30 Especially Proud Of Being The CEO Of Trezor? 10:34 From Product Manager To CEO 12:38 Partnerships: @JupiterExchange @paradex @Mantle 13:31 Product Driven vs Business Driven Explained 16:07 People, Product, Profit Explained 19:07 The Difficulty Of This Mindset Early On 20:55 When The Founders Realized Branding Was Important 22:52 Explain Trezor To Your Mom 23:39 Why Was Trezor Born In Prague? 26:13 What Happened In The Czech Republic In 1953 29:27 Things You Learn In School 30:32 Partnerships: @Trezor @BitwiseInvest @SuiNetwork @StoryProtocol 31:34 Questioning Everything vs Too Complicated 33:09 Explain This Monetary System In A Nutshell 36:55 Stress From Knowing About The System 38:35 What Is Self Custody In Crypto 43:55 Uncompromising Self Custody Meaning 45:21 Hot Wallet vs Cold Wallet 49:09 Number Of Wallets Sold vs People In Crypto 52:42 What Goes Into The Creation Of Trezor Wallets 55:01 Why 200 People In The Company 56:52 What People Were Doing Before To Store Crypto 59:58 Still Using 12 To 24 Words To Store Crypto? 1:02:08 Why Do You Need To Use Paper & Words? Isn’t It Digital? 1:06:50 NFCs Better Explained And The Differences 1:08:50 What Makes Trezor Wallet Special 1:14:43 Do People Own A Cold Wallet And Aren’t Safe 1:15:36 One Takeaway From This Conversation