This is why X sucks now. Outrage is the only thing that creates consistent reach here.
Outrage and rage-bait doesn't drive business results (see Nick Huber's book launch).
Every thoughtful business creator has moved to LinkedIn, YouTube, and email.
Been trying to figure out what to follow this up with. A few thoughts:
1. The best way to go viral is to take a strong / polarizing stance.
2. The goal of virality isn’t to “go viral” it’s to increase views to your profile.
3. The goal of virality isn’t to make money from Creator Payouts, it’s to drive leads to your business.
4. 99% of your profile viewers won’t be your ICP, but if you have an optimized profile + a great pinned post, that 1% can fill your pipeline (and drive hundreds of thousands in revenue)
5. If you go viral, expect death threats
6. I love X, this platform has changed my life and will make me a millionaire
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