This is just really strong general business advice.
Opinions aside on the swap side of things; though I hope we can all agree intentionally misleading users is bad
This is just really sound communication advice from the hairless fella
the jup vs titan vs dflow aggregator stuff is actually a good study in PR/marketing
few tips here (without taking sides)
i) if you're the bigger incumbent, you do not wanna give public attention to your smaller competitor
even if you're correct, you've just increased their algo authority and given them new eyeballs from your own userbase
previously unaware or impartial users will now check them out
ii) when doing stuff like this, you never want to tweet from the company account, it must *always* come from a founder account to humanize you
human rizz > company account rizz
logos are much easier to hate/troll than people
iii) the best way to tackle stuff like this is to get relatively unbiased 3rd parties to do the analysis for you and then to amplify it
iv) the other best way is to write basic educational content about the topic at hand but without mentioning the competitor
if you wrote clearly enough, the people who reply will point out the team you're talking about anyway
v) do not, under any circumstances, ever lie
vi) take emotion out of your replies to the extent possible
best of luck to everyone!
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