“Mann, I don’t want to post about a project on X for months, and it dies after TGE.” “I hate that big accounts post once and hit the leaderboard while I post 10 times.” “How can I pick the project that will actually do good?” Yesterday, we were talking in VC About "How InfoFi kills your X growth but makes you money" Some agree, others disagree. So what’s the worst that can happen? - You post about an infoFi project and it dies. - You waste time, energy, money, and your brand name. (And the risk scales with your brand size; the bigger your account, the higher the risk) And we agreed on the ideal scenario: → Post about a project that does well, makes money, and pumps your reputation because you were right, in a short window, not 6 months of yapping. But how do we make this happen? So, we tried to come up with metrics to help in making a decision: - TGE near or far? - Any big KOLs pushing it? - Are those KOLs actually Signal or Noise? - How much did they raise? - Who are the VCs/angels? - Platform: Kaito? Wallchain? Xeet? Cookie? Pulse? - Does the product actually work? - Team experienced & understands web3 or LARP? - Is it aligned with my brand? - Do I really like it? (important) - Mindshare: Is everyone talking about it? Remember the Main goal: - Post → make money → product holds up post-TGE. - Avoid posting for months; it dies, you make nothing, and you just ruin your brand. I know it’s hard to tell, but at least do the work. Don’t blindly follow everyone. LMK your thoughts! 👇 What did I miss? You think this helps? Or do people not care whether you posted or not? (Projects in the picture are in no order)