As you've seen with Runecoin, and more recently other runes, CEX listings do not guarantee success. If only it were so simple. Durable success requires more. The current state of the Runes ecosystem shows signs of competition between marginally differentiated players, with no viable path to success. The real battle is to prove the market exists. Not to win a pyrrhic victory for the greatest % of nothing. In the former battle, we should all be united. For if we lose that battle, the latter one is of no consequence. All projects, founders and holders should be aligned on this purpose: runes must win as the premier standard for Bitcoin layer one fungibles. And the world must know and care enough about runes for projects and the ecosystem as a whole to flourish. They have to be something people want. That is not currently the case and the default path for runes is failure. Wanting something to be true is not enough. Believing it will be true someday is not enough. Something has to change. So, how can we get there? The answer is not to attack and distinguish. The answer is unite around common interests and create a welcoming environment. Every project, founder, and holder should have this in mind. To uplift rather than destroy one another. The runes ecosystem wins together, or not at all.