Branded and Established Stablecoins Are Not Competitors; They’re a Power Combo

Stablecoins are one of the most powerful innovations in modern finance. They meet modern demands and enable capital movement in ways that traditional financial rails simply can’t match, and businesses and consumers are taking advantage. Last year, the transfer volume of stablecoins hit $27.6 trillion, surpassing the combined transaction volume of both Visa and Mastercard.

As enterprise adoption increases and U.S. federal legislation progresses, stablecoin activity is positioned to boom. With momentum surging, the question for decision makers won’t be “should we use stablecoins,” but rather: how to combine branded issuance with established networks to maximize control, reach, resilience and growth.

Enterprises using or exploring stablecoins aren’t making an either/or choice between branded and established stablecoins. Instead, they’re using both — and the teams that leverage them effectively are gaining the most strategic ground.

Branded stablecoins can allow companies to capture benefits from the yield on reserves and align assets with brand-driven financial strategies — all without taking on the regulatory burden of direct issuance. By working with a licensed issuer that manages regulatory and compliance obligations, businesses can shape the flow of capital in their ecosystems, unlock opportunities for revenue streams, enhance customer monetization and strengthen treasury and payment operations.

Enterprises looking for liquidity, expendability and access to emerging markets turn to existing stablecoins, like USDC or tether. Whether settling global payments, tapping DeFi liquidity or integrating with global financial institutions, enterprise finance teams rely on the broad reach and infrastructure built around major stablecoins.

That’s why collaboration across the industry is critical for success.

Branded and established stablecoins win when they work together. Across sectors, enterprises can push yield as far as possible inside their branded ecosystems, then move funds through established stablecoins for global reach and composability. This strategy expands critical efforts to optimize capital efficiencies, maximize yield generation and boost ecosystem management while benefiting from the resilience and liquidity of established stablecoins.

This blended approach defines the next phase of stablecoin adoption: enterprises want yield, but they need reach and resilience. Leveraging branded and established stablecoins helps enterprises tap into the uncapped potential of stablecoins to create stable, compliant and global financial flows. Enterprises that invest in the infrastructure to bridge between branded and existing stablecoins will lead the innovation — building the scalable, resilient systems that will become tomorrow’s standard.

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