First… let’s not pretend InfoFi is the problem.
Alpha groups, KOL groups, bagholders, etc. have been posting about projects forever
What’s different is that the process has been “democrotized” or “decentralized” with InfoFi
I think it’s much simpler than what Safz lays out here though
If it is something you are interested in or that you think is needed, then use it (if you can) and post about it.
If you make your timeline nothing but a digital billboard, then you will become less interesting
“Mann, I don’t want to post about a project on X for months, and it dies after TGE.”
“I hate that big accounts post once and hit the leaderboard while I post 10 times.”
“How can I pick the project that will actually do good?”
Yesterday, we were talking in VC
About "How InfoFi kills your X growth but makes you money"
Some agree, others disagree.
So what’s the worst that can happen?
- You post about an infoFi project and it dies.
- You waste time, energy, money, and your brand name.
(And the risk scales with your brand size; the bigger your account, the higher the risk)
And we agreed on the ideal scenario:
→ Post about a project that does well, makes money, and pumps your reputation because you were right, in a short window, not 6 months of yapping.
But how do we make this happen?
So, we tried to come up with metrics to help in making a decision:
- TGE near or far?
- Any big KOLs pushing it?
- Are those KOLs actually Signal or Noise?
- How much did they raise?
- Who are the VCs/angels?
- Platform: Kaito? Wallchain? Xeet? Cookie? Pulse?
- Does the product actually work?
- Team experienced & understands web3 or LARP?
- Is it aligned with my brand?
- Do I really like it? (important)
- Mindshare: Is everyone talking about it?
Remember the Main goal:
- Post → make money → product holds up post-TGE.
- Avoid posting for months; it dies, you make nothing, and you just ruin your brand.
I know it’s hard to tell, but at least do the work.
Don’t blindly follow everyone.
LMK your thoughts! 👇
What did I miss? You think this helps? Or do people not care whether you posted or not?
(Projects in the picture are in no order)

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