Aptos has onboarded 100M+ users, with retention as its key challenge.🧵 Users active on 2+ protocols form Aptos' core. They trade more, explore widely, and stay longer. Each generates $1.3B+ in volume and completes 200K+ transactions. Using FlipsideAI from @flipsidecrypto, I analyzed @Aptos user behavior. Here's what the data shows 👇

Massive Adoption, Critical Drop-off About 4% of users stay highly active after 3 months. Highly active users outperformed dramatically, with 46x more DEX transactions than churned users on average. Average volume 206x higher.

Multi-protocol engagement. Loyal users use 6.5 platforms on average vs. 4.1 for churned users. Highly active users drive 200K+ transactions each. They represent just 0.02% of total users but drive disproportionate value. Aptos shows massive adoption but struggles to retain users.

While most platforms struggle to retain users beyond a few months, Sushi and Hyperion stand out. Both retain 24–43% of users after 180 days, a notable outlier in the Aptos ecosystem. In contrast, major platforms like Liquidswap, Thala, and Cellana see retention drop to 1–3%, showing how quickly users leave when engagement ends after the first interaction.

Platform diversity drives loyalty. Users who explore multiple protocols don’t just stay longer, they become the backbone of ecosystem activity.

Early diversity drives long-term retention. Retained users are habitual explorers, transacting more frequently, staying active longer each month, and engaging with multiple platforms early. Those adopting 2+ protocols in their first months show the highest loyalty. - Single Platform: 1.3M users, 37.2 avg swaps - 2 Platforms: 105,904 users, 202 avg swaps 3 - Platforms: 49,773 users, 1,314 avg swaps (35x higher!) - 4+ Platforms: 77,150 users, 617 avg swaps

How Aptos Can Turn the Tide: ✅ Incentivize cross-protocol usage ✅ Educate new users on ecosystem diversity ✅ Build loyalty programs rewarding consistent engagement ✅ Drive partnerships between high-retention dApps

The Core Insight: Aptos doesn’t have a user problem, it has a retention problem. The fix isn’t more airdrops. It’s ecosystem synergy: turning single-protocol users into multi-protocol explorers.

FlipsideAI Simplified! Insights derived from natural language prompts—no SQL or scripts. FlipsideAI extracted data, segmented cohorts, and visualized retention automatically.