By the time your page finishes loading, the race to decide which ad you see is already over. Welcome to Programmatic Advertising: a fully automated marketplace of billions of daily auctions 🔄 Our new explainer walks you through how these auctions work, who’s involved, and how ads ultimately make it to your screen 📺 Verasity's advertising infra keeps the entire programmatic advertising supply chain clean and fraud-free — powered by blockchain, AI, and ML. 00:00 Welcome to Programmatic Advertising 00:14 Advertisers 00:29 Advertisers partner with DSPs 00:48 DSPs connect with SSPs 01:03 Supply Side Platforms (SSPs) 01:25 Ad Exchanges 01:58 Ad Delivery to Publisher 02:10 Publishers 02:35 Ad Display 02:46 Programmatic Advertising Cycle
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