The founder profile is more important than the project profile.
Yes, I said it.
But most teams completely neglect the founder profile or wing it at best.
Start taking your Founder Funnel seriously. It works.
The most important indicator of whether I want to bet on a project has always been the founders who lead it, and that won't change:
Azuki – Zagabond was part of the founding team of 0x, one of the early DeFi protocols. Delivered a masterclass with Azuki since mint, he could have left when CT came for him in 2022, but he doubled down instead.
Doodles – Burnt Toast is not just one of my favorite artists in this space but also a very talented builder. With Doodles back to being founder-led and fully crypto-native, I really like the trajectory they are on rn, absolutely crushing it.
Memeland - Ray Chan is also the founder of (the worlds biggest) Meme platform, 9GAG. He has brought many new elements to this space during the bear market and is one of the few founders who joined during this time instead of leaving.
Pudgy Penguins – Luca Netz is an incredibly capable entrepreneur, it seems like there is a bigger vision behind every single step he and the company take. Took an abandoned project and turned it into a billion dollar brand.
Yuga - Garga is next to Zagabond and BT one of the few OG founders from the 2021/22 era of NFTs who is still leading the project. He and Gordon shaped the space into what it became later on.
Moca – Yat and Tyler are absolute goats, Animoca Brands is one of the leading, if not THE leading VC in the space and is involved in countless projects.
And those are just a few that come to mind within the NFT space, same goes for broader crypto as well.
Bet on founders
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