Robinhood Launches: Sui Enters Its Nasdaq Moment The well-known online brokerage Robinhood, which rose to prominence during the Dogecoin frenzy and the GameStop short squeeze in 2021, previously known as the retail investor's haven, has announced the launch of spot trading for the emerging public chain project Sui. Starting August 19, U.S. users can directly purchase Sui through Robinhood @RobinhoodApp, a move that has garnered attention in the industry. As a U.S.-based brokerage, Robinhood initially only supported assets with the highest market capitalization and broad consensus, such as Bitcoin and Ethereum, and gradually added a few other tokens, including Dogecoin and Solana. All listed assets meet one of three selection criteria: they are either cornerstone assets in the crypto market, have a certain level of mainstream recognition, or possess leading technology or a thriving ecosystem. More importantly, Robinhood needs to ensure that the compliance risks of the listed assets are manageable: for example, BTC and ETH are generally viewed as non-security commodities by U.S. regulators, while DOGE, due to its early inception and high degree of decentralization, is not on the regulatory crackdown list. Johann Kerbrat @JohannKerbrat, the general manager of Robinhood's crypto business, has stated that the company has consistently heard user calls for access to more digital assets, but Robinhood has remained cautious about expanding its crypto product line under compliance requirements over the years. "As of July, Robinhood only supports trading for over 20 cryptocurrencies." Against the backdrop of Robinhood's cautious expansion, the launch of Sui is seen as a significant breakthrough in Robinhood's strategy and is also regarded as Sui's Nasdaq moment. On one hand, although the Sui project is young, it has a prominent background: developed by Mysten Labs @Mysten_Labs, founded by core members of the former Facebook Diem project, and utilizing the innovative Move programming language and parallel transaction processing architecture, aiming for high throughput and low latency performance. This technical positioning is similar to high-performance chains like Solana, aligning with Robinhood's focus on innovative public chains. On the other hand, since its mainnet launch in 2023, Sui's market scale has rapidly climbed. Sui's current circulating market cap has exceeded $87.2 billion, ranking 14th globally, significantly surpassing LTC, a veteran crypto asset that originated in 2011. In addition to the market cap growth driven by ecosystem and community development, a favorable factor for Sui under U.S. legal frameworks is that it has not been included in any securities designation list by the U.S. Securities and Exchange Commission and has not undergone large-scale public offerings in the U.S., reducing the likelihood of being classified as a security. Additionally, one of the world's largest crypto asset management companies, Grayscale @Grayscale, quietly launched the Grayscale Sui Trust product in 2024 to provide qualified investors with exposure to Sui assets, and the well-known European crypto ETP issuer 21Shares launched Sui exchange-traded products in June 2025 and subsequently submitted a registration application for a SUI spot ETF to the U.S. SEC. These institutional actions convey an important message: when asset management companies are willing to invest resources to engage regulatory bodies to promote Sui-related Wall Street products, it indicates their confidence in Sui's legal positioning. In addition to the mutual reinforcement between Sui and Robinhood, Robinhood's listing of Sui also means opening a compliance channel for the U.S. market. Compared to other markets, the uniqueness of the U.S. market lies in compliance, and so-called compliance is a crucial prerequisite for investors to easily access crypto assets. Robinhood is regulated by multiple U.S. agencies, including the SEC and the Financial Industry Regulatory Authority. Therefore, for U.S. investors, Robinhood transforms its multi-layered compliance foundation into an easily accessible entry point, granting over 20 million U.S. users the right to purchase Sui with fiat currency at the click of a button within their familiar stock application. Although on the day the news was announced, Sui's price only saw a slight increase before falling back with the market, in the long run, widespread user participation will make the Sui market more robust. Robinhood's listing will also lead many observing institutional investors to view it as a testament to Sui's maturity and legitimacy, potentially leading to an increased evaluation of Sui. Robinhood's breakthrough sets a new benchmark for the industry: mainstream finance and emerging blockchain are not mutually exclusive; through careful verification and collaborative innovation, both can achieve a win-win connection. Sui's landing on Robinhood marks a new chapter in the integration of the crypto world into the mainstream financial system and opens a window of hope for other capable and compliance-aware new projects. In the future, whether Sui can continue to advance with this tailwind and fulfill its promise of becoming a public chain for mass-scale applications is something we should continue to watch and anticipate. @SuiNetwork