Harsh truth: 99.9% of Monad NFT collections will flop. Here’s the 0.1% playbook 1) Build holder culture. The community is a self-marketing machine. Holders create value for each other, and work for their bags. The goal is not flipping for a profit, it's raising the holder GDP. 2) Create wealth opportunities. Alpha, airdrops, collabs, clout, builder support, make them richer in every sense. 3) build memetics culture and virality. Not the same as high engagement. You need inside jokes, lore, and shareable content. 4) understand attention, mystery, holders psychology. You need to keep people constantly excited. Mystery = retention and virality. 5) Convince holders and broader CT that you are building something much bigger than a jpg, and prove. Why are founders uniquely position to do this? 6) outhustle and outgrind everyone 7) the art itself (in this order) The blueprint: Hypios (short-term hype) + Pudgy Penguins (long-term vision) Which Monad project does this best?