What are the key factors that make a significant difference for $REKT, and why does it have more potential than many other projects? In this lengthy post, I will focus on this question from two perspectives. 1) @osf_rekt 2) Marketing capital amounting to 34% of the supply (approximately $77 million) First, let's take a look at OSF! I have known him for several years and have always felt that he is one of the smartest and most visionary people in this industry. He consistently pours his passion into what he believes in, actively participating as an iconic figure in the NFT space, and has now become a leading figure in the MEME coin world as well. It all started with his art. I have been collecting his works since the early days and have witnessed his evolution as an artist and his ability to build stories and brands around his pieces. Starting from 1 ETH, his works reached a value of over 80 ETH at their peak, amounting to hundreds of thousands of dollars at the time. He created 210 pieces of the "RLD edition" and continues to provide free art to the holders every month. This is a rare case of consistency, unlike many artists in this industry. After that, he launched the NFT brand "Rektguy" using characters from his art and distributed everything for free to the community. What was even more unique was that he gave Rektguy holders a share of the @RektCoin brand and distributed a large portion of the $REKT tokens. We have received rewards multiple times. And now, we are moving on to the next stage: 1) Rektguy — still showing love to the community every day 2) Art — 1/1 pieces are very rare, and currently, only one piece is provided per month to RLD holders 3) $REKT and @rektdrinks — his current main focus Additional noteworthy points: 1) In the NFT market, he successfully executed a legendary trade by selling all BAYC with Mando and exiting at the peak of liquidity 2) In the MEME market, he entered early with $WIF and $MOG, appropriately taking profits 3) He has invested in many successful startups His current main focus is on $REKT and @RektCoin. He has a strong network in both Web2 and Web3 and is in a position to easily connect with sharp-minded individuals. For example, @weremeow invested a large amount of $REKT following a consensus with him. The influence of his network from traditional finance and the Web2 sector is already visible. His former clients, colleagues, and friends are purchasing $REKT with the intention of holding it for years, resulting in extremely low short-term selling pressure. Additionally, it is deployed on ETH, and the Rektguy community has many solid holders. ■ About the marketing budget The team holds 39% of the $REKT supply, all of which will be used for marketing purposes. The majority of this is utilized in a system where purchasing @rektdrinks grants you $REKT. So far, over 700,000 drinks have been sold, and almost all drops are "essentially free," with even profits being generated. For example, if you spend $1,000 on drinks, at least the same amount of $REKT is distributed, and in almost all cases, it has become worth more than double. Thanks to this system, companies have achieved partnerships with major players and are collaborating with partners such as: @AbstractChain / @opensea / @JupiterExchange / and even @7eleven in the U.S. A new, refreshing drink that embodies Web3 culture is available "essentially for free." You just have to believe in it. This marketing budget can be used for various purposes such as partnerships, exchange listings, and advertising, but its greatest value lies in expanding awareness and adoption rates. The strategy is to gain fans and nurture them into long-term users. By selling delicious and stylish drinks and rewarding purchasers, it becomes "essentially free." As a result, all purchasers become fans and naturally promote it. As sales increase, new users grow, and the effects snowball. As a result, the price of $REKT rises, and the value of the marketing budget increases. It truly creates a win-win cycle. Currently, 34% of the total supply remains as a marketing budget. Only 5% has been used so far (excluding the initial distribution), and even so, the market capitalization of $REKT has already reached $225 million. What can be done with the remaining 34%? Just imagine. These two points, namely "a super strong founder in OSF" and "ample marketing capital," are absent in most projects, with a few exceptions like @pudgypenguins and @LucaNetz. However, both are present in @RektCoin and $REKT, creating a synergistic effect. I will continue to promote $REKT. The first goal is $1 billion!