It always hits different when someone makes content about your project.
For years, I’ve been highlighting projects, ecosystems, founders giving them visibility and my time.
So when another creator takes the time to dive into my product, my vision, our execution… it means a lot.
It might seem small but to me, it’s big.
We’ve already put so much into building Suby. The execution is public. And still… it’s only Day 1.
Stay tuned.
Quick Rundown of $SUBY (@subyhq)
Description
Suby is a crypto payment platform built specifically for private communities on Telegram and Discord. It allows creators and community managers to manage paid subscriptions in an automated, frictionless, and crypto-native way.
Suby complements Web2 tools like Whop, Patreon, Skool, and Gumroad by offering a borderless, cheaper, and social-first crypto alternative.
The goal is simple: let any group monetize effortlessly through monthly crypto subscriptions, with automated access controls (Discord roles, private Telegram group entry) and a Web2-level UX that feels smooth and familiar.
Token Utility
The SUBY token is planned for a second phase to strengthen the Suby ecosystem. It will serve multiple purposes:
🔹Lower fees for groups that hold or stake a certain amount of SUBY
🔹Priority access to premium and alpha features
🔹Fee redistribution to token holders
🔹Cashback system for end users
Currently, Suby operates without a token, using a clear pricing model: 1.5% fee per transaction.
Founders
Gaspard Lezin (@gaspardlezin) – CEO
🔸Graduate of a top-tier engineering school
🔸5 years of crypto experience with focus on product, UX, go-to-market, and content
🔸Ex-Louis Vuitton, led the brand’s crypto strategy, designed the wallet UX, and drove GTM for Louis Vuitton’s VIA NFT program**, which generated over $10M
🔸Obsessed with clean crypto interfaces, payments, and virality
🔸Content creator with millions of views across platforms
Etherwan (@etherwan_) – CTO
🔸Graduate of a top-tier IT engineering school
🔸Backend & smart contract engineer
🔸5 years in crypto dev, worked on dozens of high-volume projects
🔸Former security & network engineer at Vinci, a top-tier European company
🔸Expert in EVM smart contracts, payment systems, and Telegram integrations
Catalyst Timeline
April 2025
▫️Initial launch of Suby
▫️Supports USDC & ETH on Base
▫️Core features: subscriptions, auto-renewals, Discord integration, dashboard
May 2025
▫️$SUBY token launch (with Believe)
▫️Brand new website
▫️"Edit your space" feature for creators
▫️New B2B feature: automate payments & invoices via Telegram
▫️1st outreach campaign
June 2025
▫️Multi-chain support: Solana, Arbitrum, BSC & Ethereum
▫️Telegram subscription support
▫️Attendance at Proof of Talk & ETHCC
▫️2nd outreach campaign
July 2025 (ongoing)
▫️New payment methods: QR code, exchange pay, card
▫️Discount codes & free trials
▫️Native crypto pricing (e.g. 1 SOL/month)
▫️Shareable paylinks (perfect for X & Telegram bios)
▫️Seamless migration from competitors
▫️Exportable accounting data
August 2025
▫️3rd outreach campaign
▫️Public explorer page
▫️Global UX improvements
Q4 2025
▫️Major product release (under wraps)
Vision
Suby doesn’t just want to be a payment tool, it's building the infrastructure for social on-chain payments. The mission: empower millions of users to pay and get paid directly inside social platforms like Telegram and Discord, without friction.
Still day one.
Suby is shipping fast, listening to its users, and building the rails for crypto-native users.
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Quick Rundown is a new series on my profile. I appreciate any feedback + improvements in the comments below.

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