Coinbase, Binance, Bybit and many more CEXes have leveraged influencers and the power of affiliates to onboard millions of users to hold their first coins
DeFi OGs dYdX and Morpho (both powered by @fuul_xyz) following the same playbook to take DeFi mainstream
We’re early
This Credit Karma survey effectively says: if you want to sell Gen Z your finance app, your best bet is to hire an influencer or double down on social media
Either you'll convert users directly, or you'll find your way to their friends and family who'll do your work for you
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