According to website information, in addition to the YZY token, there are three businesses that will be related to the token.
Yeezy: Kanye offline peripheral mall
YZY Pay: Pay with YZY tokens
YZY Card: U card with USDC and YZY tokens
Among them, Yeezy has been launched, and currently only supports USDC to purchase Kanye's trendy peripherals, and plans to support YZY tokens in the future.
YZY Card, on the other hand, is currently on the waitlist. In the future, USDC and YZY tokens will be supported as debit cards in the swiping currency.
As a whole, Kanye seems to be promoting his physical trendy brand + online crypto payment business through the attention of issuing coins.

20 minutes ago, rapper Kanye
Officially released its own token and meme address
The issuer is Yeezy Investments LLC
20% of the public circulation scale and 10% of the liquidity pool
This also means a total market capitalization of $2 billion
The actual circulating market value is $600 million
The other 70% will be unlocked in batches over the next 3, 6, 12 months.
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