Much of this is actually a MoPoGo story, which has experienced an acceleration towards an apex and is now "reverting to the mean."
The rapid rise of MoPoGo is unprecedented in mobile games; it's hard to think of anything that has scaled so fast, reaching heights higher than Game of War or Clash of Clans in their heyday. It's certainly been reported on, but somehow still underappreciated.
The clones and genre expansion are getting into full gear: even Moon Active is launching "Coin Master Board", while Fish of Fortune is the most promising game I've followed in a while.
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