Web3 right now feels split, some still chase hype, others quietly build the backbone. This July, it’s clearer than ever: the next wave isn’t just tokens or memecoins. Nor its memecoins launchpad like Bonk or Pumpfun. It’s InfoFi, data as value, behavior as currency. I believe projects like Kaito and Cookies are doing the right thing. Crypto adoption won’t go mainstream through speculation alone. It’ll come through apps that understand us, on-chain signals, and predictive engagement. Platforms that listen, adapt, and reward. That’s why I think InfoFi is the quiet giant. In my opinion, data is king, not just raw stats, but how we use it, own it, and flow it between protocols. In the same way DeFi unlocked capital, InfoFi will unlock context. The next bull run will reward projects that understand this shift. That see users not just as wallets, but as signal generators. That build for a world where AI, attention, and incentives meet. This is utility.