Agreed! Though, I think this is just a part of it. Business like Coinbase will always need to keep some amount of PII for normal business operations.
The solution here is to make self-custody simple and safe enough so that there are no large honeypots to bribe/hack your way into
The best way to not leak personal data is for orgs to not have it in the first place.
ZK allows KYC/compliance without sharing of sensitive information.
Incidents like these will catalyze ZK adoption—privacy is not just ideological but also reduces risk for businesses.
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