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Crypto adoption by consumers increased in 2025, with the U.K. at the forefront, Gemini said in its '2025 Global State of Crypto' report on Tuesday.

U.K. ownership rose to 24% from 18% in 2024, while France hit 21% (up from 18%). The U.S. ticked up to 21%, and Singapore led with 28%, up from 26%, according to a recent consumer survey by the crypto exchange.

President Trump’s launch of a Strategic Bitcoin Reserve boosted confidence in crypto, and 23% of U.S. non-owners said it increased their trust in digital assets. The sentiment echoed in the U.K. (21%) and Singapore (19%).

Memecoins are driving entry into crypto markets, the survey showed.

In the U.S., 31% of investors who own both memecoins and traditional crypto said they started with the former. Similar trends appeared in Australia (30%), the U.K. (28%), and beyond. Globally, 94% of memecoin holders also own other crypto assets.

Spot crypto exchange-traded funds (ETFs) continue to grow in popularity. 39% of U.S. crypto investors hold ETFs, up from 37%. Italy leads at 47%, followed by the U.K. (41%), Singapore (40%), Australia (38%), and France (32%).

The crypto platform surveyed 7,205 consumers in the U.S., the U.K., France, Italy, Australia and Singapore between March and April 2025.

Read more: Crypto Retail Market Is Poised for a Rebound: Gemini

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