Why is the advertising fee for borderline content higher than mine? Recently, a few people asked me this question during the process of distributing orders. When this industry started, it was all about narratives and visions. We began studying Byzantine consensus, debating whether Polkadot's parachain slots were better or Cosmos, and discussing Ethereum's protocol revenue. In an era where VCs have collapsed and project teams are dumping, does this trust still exist? We argue that investment research requires reasoning, therefore, conclusions can be drawn. However, readers neither trust the depth of technology to bring value nor have the patience to follow your thought process step by step. The rise of memes has also validated the path of dissemination. I only need identity, context, and involvement, then raise my arm to guide emotions, and there will be fans and traffic. Perhaps they don't even understand the control of group psychology; they just know this is the most effective way. And how do advertisers think: Depth has no answers, but data does. I can't spend 50,000 and only bring in 100,000 in volume. As long as there's hype, any angle for pumping works. I always remember a tweet that said: Short $baby, because baby, our love is like a drop tower. Just such a simple tweet garnered 37,000 views. I don't know how many truly recognized it and turned it into action. I have to admit, logic and depth seem very pale at the moment. Of course, I know how to generate traffic, gain followers, and create abstract content, but I didn't make follower count and traffic the primary focus of this Twitter account. Not to mention, this account didn't even have a verified blue checkmark and started cold from scratch. I have ideals. I still hope to write systematic trading insights and reflections on projects. You make your own choices, but do good deeds and don't ask about the future.