0/ In this interview with @CelermajerB, Strategy Lead at @synthetix_io, it became clear that the Synthetix revival will be big and they are thinking holistically -- from the acquisition of @derivexyz to using the @infinex Connect SDK to create a pleasant user experience and eventually replace centralized exchanges as @kaiynne has said in my prior interview with him. Enjoy the episode. See thread for other ways to watch and listen. Summary In this conversation, Ben Celermajer, the Strategy Lead at Synthetix, discusses the evolution of Synthetix from its origins as Haven to its current state in the DeFi landscape. He highlights the challenges faced by the platform, including the need for a new direction encapsulated in SIP 420, which aims to put the SNX token back at the core of the ecosystem. Ben emphasizes the importance of user engagement and product performance, outlining Synthetix's strategy to revitalize its offerings and attract new users. The conversation also touches on the broader DeFi ecosystem and the competitive landscape, with a focus on simplifying the user experience and enhancing community involvement. Takeaways — Synthetix is an O.G. in the DeFi space. — The transition from Haven to Synthetix marked a significant evolution. — SIP 420 aims to reestablish the SNX token's importance. — User engagement is crucial for Synthetix's future success. — The platform is shifting towards a product-led strategy. — Synthetix aims to simplify the user experience for new users. — The DeFi landscape is highly competitive and requires innovation. — Community involvement is key to Synthetix's revitalization efforts. — Synthetix is focusing on performance over decentralization in product development. — Future updates and product releases are expected to increase. Chapters - (00:00) Introduction to Synthetix and Ben Celermajer - (01:39) The Evolution of Synthetix: From Haven to Today - (04:45) SIP 420: A New Direction for Synthetix - (11:06) Reassessing Product Strategy and User Engagement - (20:20) The Renaissance of Synthetix: Revitalizing the Ecosystem - (25:14) Targeting New Users: Simplifying the Experience - (36:32) Future Directions and Community Engagement