Buy Now, Pay Later usage surged this Black Friday, rising 9% overall, with adoption especially strong among younger consumers: 41% of shoppers aged 16–24 used BNPL, and younger millennials increased their usage by an astonishing 87% compared with last year. Higher-income households are leaning in as well, with 38% of those earning over $100,000 using BNPL services. Notably, the trend is expanding beyond discretionary items — 25% of BNPL users are now relying on it to finance groceries, per Reuters