The wild thing about x402 is that it reshapes the internet into a marketplace driven by attention. Once money can move at the protocol level, every click, fetch, or AI call becomes an exchange of value. You are not just browsing anymore. Every interaction carries a price, even if it is fractions of a cent. The web starts to feel alive, operating like a marketplace where information and value move together. If you walk into a grocery store because you’re hungry, you wouldn't buy bleach and a rope just because they’re near the entrance. You came for food and you move with purpose, scanning aisles, comparing options, and choosing what fits that intent. The same shift is starting to happen online. As value moves to the protocol layer, your agent begins to act with that same awareness, filtering out noise, spending only where it matters, and aligning your attention with your real goals. Then the power structure flips. Brands that used to fight for clicks begin competing to sponsor access. Maybe Netflix covers your 402 fees when you stream, or OpenAI pays your data tolls to keep you inside its ecosystem. You will not see ads anymore. You will simply notice who is paying for your experience. When agents start handling payments for you, the influence game changes again. Whoever your agent spends through ends up shaping how you move across the web. The more autonomous your activity becomes, the more control shifts to whoever funds it. x402 may look like a simple update to the web, but it could redefine how we behave, spend, and experience everything online.