"Tweets are tokens": A first look at the new platform Trends.fun the all-star lineup of Solana ecosystem

Written by: TechFlow

With the recent continuous rise in the crypto market, the bull market is getting stronger.

Historical experience shows that bull market cycles are often accompanied by the emergence of new products and narratives.

On July 18th, just recently, the Solana ecosystem ushered in a new platform that focuses on "one-click tokenization of tweets" - Trends.fun. As soon as the product was released, it caused widespread discussion on social media.

In the context of the homogenization of various meme launchpads, a new product that can turn tweets into tokens naturally attracts attention, but another key reason why it can attract widespread attention is that this new platform has the support of many stars in Solana and its related ecosystem.

Trends.fun's founder, Mable Jiang, was previously the chief revenue officer of the star project STEPN, a partner at Multicoin Capital, a top VC institution, and a corporate strategy manager at DiDi. At the same time, Mable is also recognized as one of the important figures in the Solana community, with extensive connections and influence in the community and the Asian blockchain investment circle, and she has also attracted the support of many important figures in the Solana ecosystem in this Trends.fun project.

For example, Solana co-founder @aeyakovenko Lily Liu, Solana Foundation co-founder Lily Liu, Jupiter co-founder Meow and Siong, Kaito AI founder Yu Hu, LayerZero Labs co-founder Bryan Pellegrino, Magic eden co-founder Zhuoxun Yin, etc., covering heavyweights in various tracks in the Solana ecosystem.

Coupled with its strong background aura, Trends.fun SocialFi track has always been at the forefront of Web3. Especially after pump.fun and bonk.fun, the market is eagerly looking for the next disruptive SocialFi innovation paradigm.

Trends.fun first experience

Trends.fun official website

There are BUY and SELL options next to each post on the homepage, and you can participate in the buying and selling of the tweet token with one click.

Clicking on the post you want to buy its tokens can also clearly see the market capitalization, position distribution and other information of the tweet token.

If users want to issue coins for a tweet on X, they only need to paste the link into the prominent input box on the Trends.fun homepage to complete the creation of the tweet token with one click. It should be noted that each tweet only supports one token issuance, following the principle of "first come, first served", once a tweet has been created, subsequent users will no longer be able to initiate a new token issuance based on that tweet.

Trend.fun current popular token

Currently Trends.fun the top tokens on the platform are:

Trends.fun first tweet from the official account (8447 token holders, market capitalization 1.49M)

Tweet link

Token details page

Founder MableJiang introduces Trends.fun project background tweet (3539 token holders, market cap 205K)

Tweet link

Token details page

Solana official linkage Trends.fun tweet (657 token holders, market cap 87.5K)

Tweet link

Token details page

Convenient to use, but may be copied

In short, Trends.fun has achieved near-zero threshold for tweet tokenization: users can issue tokens for any tweet on X with a minimalist process and a smooth experience at a cost as low as less than $1. At the same time, the platform provides a transparent data dashboard for each tweet token, covering the number of holders, real-time market capitalization, transaction dynamics, and creator information.

For readers who don't know about DBC, the DBC (DeepBrain Chain) mechanism aims to tokenize the content of posts on the X platform, combining information flow with value stream. The core mechanism is to issue tokens through the Bonding Curve, where users can create tokens based on an X post link without the need to pre-deposit liquidity pools (LPs). The token price is driven by market consensus and is independent of the interaction data (likes, retweets, etc.) of the post itself, with issuers receiving a 20% token incentive. This mechanism encourages users to create tokens around their content, capturing the trending value of social media.

For example, suppose user A sees a mobile phone review tweet sent by user B on X, and user A issues the token "PhoneHype" of the tweet through Trends.fun, and the "PhoneHype" token can be listed for trading without providing liquidity itself. If the tweet sparks a buzz and a large number of other users buy the "PhoneHype" token, the token price rises with it. User A, as the issuer of this tweet token, will receive a 20% token reward.

Twitter user @Viki_Nan.mp3 have already done relevant process sorting and analysis.

Link to the original tweet

(Source: @Viki_Nan.mp3).

Overall, Trends.fun brings users the ultimate simple and silky user experience, while significantly lowering the issuance threshold, allowing any user to create tokens for posts they think is "trending", and is attached to the DBC on-chain pricing model, and the price of each tweet token project is driven by real buying and selling funds, effectively avoiding the possibility of price manipulation by fake social indicators (likes, retweets, etc.).

But at the same time Trends.fun also faces some risks, first of all, the lack of barriers to the core model of the product, and the risk of being quickly replicated by competitors. Secondly, tokens issued through Trends.fun can be traded on any third-party DEX, and even users can participate in the buying and selling of popular tokens without going through Trends.fun platform, weakening the value capture ability of Trends.fun as an entry point for issuance and trading. Finally, the DBC mechanism is a double-edged sword, which avoids the impact of fake social indicators on token prices, but also limits the direct price boost effect brought by the dissemination of high-quality content.

As Trends.fun founder Mable Jiang tweeted: "AI is pushing content production costs to zero. When views, likes, or even entire posts can be manipulated, on-chain capital becomes a scarce, transparent signal of true consensus. ”

Whether Trends.fun can reforge the glory of SocialFi and InfoFi remains to be seen, but as the market picks up, any new product under the new narrative is worth experiencing and learning.