You’re NOT late to Bitcoin.
$15 TRILLION Fidelity knows this.
And their new 18-page report explains why.
1/
Gold’s store-of-value market is roughly $18.5 TRILLION.
Bitcoin’s market cap is just ~10% of that today.
Fidelity calls this the “gap” that can still close.
2/
Math check: every 1% of gold that migrates to $BTC adds about $185B of demand.
That is roughly +$9,000 per coin at today’s float.
A 50% catch-up could price Bitcoin north of $400k.
3/
Why a shift is likely:
21M hard cap on supply.
Cheap, borderless settlement.
Instantly verifiable and divisible.
Self-custody in your pocket, not a vault.
Bitcoin is superior to gold.
4/
@Fidelity:
Bitcoin is fundamentally different from all other crypto assets and is the default entry point for institutions looking for “digital gold.”
5/
Scarcity keeps tightening.
After the 2024 halving, miner issuance drops from 900 to 450 BTC per day; annual inflation falls below 1%
6/
Demand runway is still long: only ~52 M addresses hold any BTC—barely the population of the U.K.
7/
Institutions are already moving.
51% surveyed by Fidelity hold digital assets, most citing Bitcoin as their store-of-value hedge.
8/
Fidelity’s bottom line: the upside/downside is asymmetric.
If Bitcoin merely doubles its share of gold, holders see a near 100% gain.
If it becomes the preferred store of value, the multiple is orders of magnitude.
In a world going digital, I’m betting on the latter.
9/
TL;DR – The gold TAM says you are not late.
With fixed supply, accelerating adoption, and a $18.5T+ addressable market, Bitcoin’s story may just be getting started.
Are you going to watch from the sidelines?
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