干掉广告欺诈,@verasitytech 又搞大事 🪧 VeraViews在阿联酋扔下王炸——宣布上线首个中东区块链本土广告交易与供应方平台 全球数字广告市场6000亿美金,但每年400亿被假流量吃掉,VeraViews直接跟中东数字广告市场叫板,洗清混沌,让数据透明。 ----而阿联酋首个自研广告平台,究竟是什么来头?🧵 #VERAVIEWS 这次玩的不是小打小闹,而是直接和中东数字广告市场叫板。背靠阿联酋经济部的“下一代外国直接投资”(NextGenFDI)计划,目标就一个:干掉广告欺诈,让每一分钱花在真人身上。 传统广告里假流量、机器人刷量能坑掉广告主40%预算,VeraViews用专利的Proof-of-View(PoV)技术,链上记录每一次广告观看,数据透明不可篡改。广告主直接对接优质出版商,中间商滚粗,效率拉满。 中东数字广告年增长15%+,阿联酋是金主聚集地。VeraViews拿下这里,下一步就是沙特、卡塔尔,甚至欧洲非洲。政府背书+顶级媒体合作,这套模式复制到全球,让 $VRA 需求爆炸。
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