Crypto companies raise money every day. But only a fraction of them will survive.
Narrative clarity is often the difference. And it shows early ... as early as their fundraise launch.
Here are insights from last week's launches (follow to never miss a launch again).
2. Pruv: $3M Series A
Did well:
- Strong narrative supported by stats
- X CTA led to site blog (owning traffic, rather than sending elsewhere)
- Website CTA is audience-specific: different forms for investors or RWA issuers "
Could be better:
- Timing: Launching the X thread at 9 PM EST the day before Thanksgiving, a major US holiday, may have hurt an otherwise great announcement. Yes, its parent D3 Labs is based in Singapore, but worth considering (post had less than 10K impressions)
3. CreatorFi: $2M Strategic Round
Did well:
- Clear, differentiated product + ICP on X: "Stablecoin advances for YouTubers, musicians & more"
- Decent narrative explained in X thread
- Media: Secured @bravenewcoin podcast with founder
- Coordination: News shared by partner @Aptos
Could be better:
- Website links to their parent (old?) company, Insomnia Labs, which has a significantly different narrative (see image)
- Account has had months-long periods of being inactive, adding to doubts about credibility
4. SpaceComputer: $10M Seed
Did well:
- Exciting, clear narrative in X Bio: T"he first blockchain in orbit extending decentralization with tamper-resistant satellites"
- Visuals: Used lots of smart graphics, photos, videos
Could be better:
- Coordination: 28 investors, only 6 reposted
- Timing was definitely a factor: They posted on Thanksgiving Day, and neither of the leads initially posted, although @MikeZajko of @lattice_fund did on Monday.
- Site has no clear CTA up top. Not clear who their initial ICP is, or how to get involved/help (wasted opportunity, especially with the 58K impressions they got)
NEXT.ON : $4M Strategic Round
Did well:
- Clear narrative in X Bio
- Website CTA directs you toward company Telegram to download their bot
Could be better:
- Coordination: None of the tagged investors reposted the raise (Their lead, @MetaLabs_vc, has RTed other launches, so this was likely do-able)
- Brand name confusion between NEXT.ON vs Nexton. Appears with and without the period. Sometimes in all caps and other times lowercase. You see all three ways on their homepage
Fundraise announcements require coordination on all levels.
They are a pivotal moment, signaling to the world that you're ready for everything that comes next.
I work with investors and their founders to maximize results - shoot me a DM to nail your next launch.
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