Started leading growth at @levelusd in Nov 2024. $lvlUSD was sitting around $1m in market cap and it’s grown 150x over the past 24 weeks. What made the difference? I think it comes down to @KedianSun and @davidjhlee not chasing narratives, but building something that actually works and delivers real value, which is what DeFi should be about. → Real value brings real users, and that’s reflected in TVL. As the protocol scaled, we needed stickier TVL and that came through integrations with top-tier DeFi protocols like @MorphoLabs, @pendle_fi, and @spectra_finance. There’s also a constant obsession with growth inside the team: • We set weekly KPI targets and track them through the week • Every integration or partnership is judged by its impact on those KPIs. If I had to sum up how Level operates, both as a protocol and a team, it’d be one word: simplicity. Simplicity in how yield is generated: → We lend reserves (USDC/USDT) on Aave and Morpho, passing the yield to lvlUSD stakers. That alone made slvlUSD outperform most competitors over the past 5 months. Simplicity in how we operate: → We prioritize partnerships and integrations based on their direct impact on our core KPIs. Those that drive meaningful growth or engagement are fast-tracked, ensuring our efforts stay aligned with what moves the needle most. That simplicity helps us stay focused on what matters: → Generating value → Delivering top-tier user support. So, to answer the question ‘Why Level?’ lvlUSD might be one of the simplest yield-bearing stablecoin designs, and it works better than most. Appreciate everyone who contributed. We’re just getting started. Level 🆙