World Liberty Financial to ‘Align’ With TRUMP Memecoin, Add It to Treasury

Eric Trump said that World Liberty Financial, the decentralized finance project with ties to the Trump family, plans to acquire a "substantial position" in the TRUMP memecoin for its long-term treasury as it “aligns” with the project.

The announcement, posted to X on Friday, framed the move as part of a shared vision for “crypto, patriotism and long-term success.”

While few concrete details were provided, the commitment suggests an effort to bring a veneer of institutional weight to a token that, like most memecoins, trades largely on attention and branding.

It’s unclear how much capital the firm plans to commit. Other holdings in its portfolio include major altcoins like ether ETH, bitcoin BTC, and TRX TRX, along with some stablecoins.

The project has nevertheless accumulated several lesser-known tokens, including BUILDon (B) after the project announced it would use WLF’s USD1 stablecoin for real-world use cases.